"It takes 20 years to build a reputation and 5 minutes to ruin it." ~Warren Buffet
In today's world of social media, section 230, online trolls, and the onslaught of misinformation, up to the minute celebrity, speaker, and host vetting is more crucial than ever. Cancel culture may have taken over the internet, but it doesn't have to take over your event.
Vetting for live events is crucial for informed decision-making, protecting brand reputation, and ensuring a seamless event experience. From the person to the presentation, to the messaging, careful evaluation may not only save your event but also your brand.
Here are a few steps to help you vet your candidates.
Background Checks:
Ensure candidates align with your organization's values, avoiding controversies or negative associations.
Social Media Audits:
Review candidates' social media for insights into their public image, engagement, and alignment with your brand's values.
Reliability and Professionalism:
Check references by contacting previous event clients to ensure the candidate was on-time, personable, professional, and delivered as required and expected.
Fit with Event Objectives:
Evaluate how candidates' brands align with event objectives and the target audience to enhance the event experience.
Review Contracts and Agreements:
Thoroughly review contracts to avoid misunderstandings and ensure a smooth collaboration.
Check for Legal and Financial Issues:
Conduct due diligence to uncover any legal or financial issues, mitigating risks.
Hire A Professional:
Up to the minute vetting is a full-time job. Hiring a professional to vet speakers and celebrities for your events is paramount to safeguarding your brand's reputation and ensuring alignment with your organization's values. They bring expertise in conducting thorough background checks, assessing credibility, and verifying suitability, ultimately enhancing the success and integrity of your event.
Facts Matter:
Hiring an objective professional will help untangle the web of the internet and social media.
Don't leave the success of your event to chance. Hire a professional to vet your celebrity guests, comedians, and hosts, ensuring a seamless and unforgettable experience for all. Contact us today and let's make magic together!
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