Case Study
Raising the Bar: Creating a Legendary Evening for the Miami Children's Hospital Diamond Ball with Gloria Estefan, Daymond John, and Dwayne 'The Rock' Johnson.
THE OBJECTIVE
Project Name
To strategically coordinate ideal celebrities for the Miami Children's Hospital Diamond Ball, creating a memorable event to maximizing fundraising and media reach.
THE CHALLENGE
Securing high-profile personalities without depleting the event's funds and ensuring their presence did not overshadow the hospital's work. The competitive charity and gala space in Miami added complexity, requiring a unique experience to stand out during and after the event.
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THE SOLUTION:
Our research to find the perfect celebrity focuses on enhancing our event, selling tickets, and raising funds while ensuring they align with our values and mission without overshadowing them.
Our Creative Concepts
Our innovative casting concepts strategically target financial, media, and local outlets, ensuring maximum success and unparalleled exposure for your event!
LEGACY AWARD
We created the first legacy award honoring Gloria Estefan for her philanthropic efforts in Miami, her musical achievements, and her work with children.
LOCAL PARTNERS
We introduced Daymond John as Miami's newest resident, attracting media attention to Daymond's excitement for Miami and Miami Children's Hospital.
HOMETOWN HERO
We curated online, branded, and media sponsorships with Dwayne "The Rock" Johnson, focusing on his Miami mansion and his time as a national champion for the Miami Hurricanes.