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Sparkling Wine

Case Study 

Raising the Bar: Creating a Legendary Evening for the Miami Children's Hospital Diamond Ball with Gloria Estefan, Daymond John, and Dwayne 'The Rock' Johnson.

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THE OBJECTIVE

Project Name

To strategically coordinate ideal celebrities for the Miami Children's Hospital Diamond Ball, creating a memorable event to maximizing fundraising and media reach.

THE CHALLENGE

Securing high-profile personalities without depleting the event's funds and ensuring their presence did not overshadow the hospital's work. The competitive charity and gala space in Miami added complexity, requiring a unique experience to stand out during and after the event.

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THE SOLUTION:

Our research to find the perfect celebrity focuses on enhancing our event, selling tickets, and raising funds while ensuring they align with our values and mission without overshadowing them.

Our Creative Concepts

Our innovative casting concepts strategically target financial, media, and local outlets, ensuring maximum success and unparalleled exposure for your event!

LEGACY AWARD

We created the first legacy award honoring Gloria Estefan for her philanthropic efforts in Miami, her musical achievements, and her work with children.

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LOCAL PARTNERS

We introduced Daymond John as Miami's newest resident, attracting media attention to Daymond's excitement for Miami and Miami Children's Hospital.

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HOMETOWN HERO

We curated online, branded, and media sponsorships with Dwayne "The Rock" Johnson, focusing on his Miami mansion and his time as a national champion for the Miami Hurricanes.

$2M
Sponsor Donations

The Results

$4M
Ticket Sales

3M+
Social & Web Impressions

$2M
Sponsors

$1M
VIP Experiences

National & Local
Media Coverage


The Conclusion:
Creative entertainment strategies can skyrocket fundraising, amplify messages, engage audiences, generate new formats, and drive meaningful action. Meticulously crafted celebrity experiences have the power to bring attention to important causes and spur positive change in society.
 

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